How to Sell Software-as-a-Service (SaaS)
- SaaS Sales Training System
The definitive guide to understanding, selling, and marketing Software-as-a-Service in a Web 2.0 world.
The SaaS revolution is well underway, and the first wave is actually several years old, with seasoned SaaS solutions long available in areas such as CRM, Learning Management Systems, and human resources applications. The newer wave of SaaS applications will incorporate more mission-critical applications and a greater level of collaborative technologies. And while most existing SaaS offerings more or less duplicate what is already available with on-premises software, the next generation of SaaS offerings will have a strong Web 2.0 component.
There is no question that resellers, VARs and others have a great opportunity with Software-as-a-Service, but it will require a major shift in thinking about how to go about selling and what to offer. Traditional larger deals involve providing lots of equipment and on-premises software, and making profit off of the integration and customization end of it. The SaaS world eliminates much of this integration and customization. In a McKinsey study, a sample deployment of a CRM implementation is shown as an example, comparing on-premises versus SaaS; with the study showing the total cost for customization and integration reaching $108,000 for an on-premises deployment, and only $72,000 for a SaaS implementation.
WHEN YOU USE THE "HOW TO SELL SAAS - GUIDE TO UNDERSTANDING, MARKETING AND SELLING SOFTWARE AS A SERVICE" BOOK, YOU AND YOUR TEAM WILL PROFIT FROM ONE OF THE MOST PROFOUND CHANGES IN SOFTWARE SALES - THE WEB 2.0 SALES REVOLUTION!
THIS IS THE ONE AND ONLY COMPREHENSIVE BOOK ON BETTER UNDERSTANDING THE MISSION CRITICAL SUCCESS FACTORS IN SAAS SALES. WE PROVIDE AN IN-DEPTH DISCUSSION ON TOPICS RANGINF FROM SELECTING THE RIGHT SALES PROFESSIONAL TO TRAINING STEPS AND TIPS FOR INCENTING AND MEASURING SUCCESS IN YOUR TEAM!
Earn Thousands Each Day Selling SaaS Solutions Using the Winning "How to Sell SaaS" System
The “How to Sell SaaS” book is an easy read with ready-to-implement steps. Learn how to:
* Make the SaaS Shift?
* Overcome the primary customer objections to SaaS
* Select and manage the right SaaS sales professionals
* Organize and incent SaaS sales professionals
* Leverage SaaS best practices to accelerate the sales process
* Improve sales productivity in the SaaS market
* Win the SaaS sales game
Get this 50-page “How to Sell SaaS” book. Download the “How to Sell SaaS” book and learn specific strategies and tactics to overcome SaaS’ issues and build a winning SaaS sales process and team.
ALL YOU NEED IS A PC, ACCESS TO THE INTERNET AND THE "HOW TO SELL SAAS" SYSTEM!
Some of the largest traditional software companies in the industry have come around to the SaaS way of thinking, and having seen the handwriting on the wall, have rolled out major SaaS initiatives. End-users have demanded more SaaS offerings, especially since hosted services have become more of a viable option with more widespread broadband service.
The absolute necessity of embracing SaaS across the entire supply chain was made very clear by Microsoft CEO Steve Ballmer most recently, in a keynote speech before 12,000 solution providers when he described Microsoft’s new “Software Plus Services” strategy. Software Plus Services, Microsoft’s brand of SaaS, will play a very big role in Microsoft’s future. Microsoft of course, has more partners than anybody else in the business, and their entry into the SaaS market will have a ripple effect throughout the entire industry. Ballmer noted in clear terms that partners have to get with the program, predicting that some solution providers that don’t, will disappear within the next ten years.
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To understand SaaS, one must first understand Web 2.0, which has formed the enabling technology behind it. While it’s true that SaaS existed before the Web 2.0 revolution in some forms, the innovations of Web 2.0 technology is what caused SaaS to gain prominence as “the next big thing.”
As a tool for sales presentations, “Web 2.0” is a buzzword that is worth knowing. Most decision-makers have by now accepted the realities of Web 2.0, and are already enjoying many of its benefits—many of which have resulted in increased productivity, cost savings, and a better level of communication. Positioning SaaS as the next phase of Web 2.0 will tie it in with this positive technology trend.
Maybe you are already selling SaaS products but have not seen any significant change in your earnings. Perhaps you are having trouble recruiting the right SaaS sales professional. It could be that your forecasts just did not pan out. This SaaS Training system will enable to re-invigorate your business and start maximizing your earnings.
Why SaaS Sales? Because:
- No need for large capital expenditures. Because there are no up-front licenses involved, costs are significantly reduced. Also, the infrastructure required to run the software in-house, including additional servers, are not required.
- Less need for internal training. Internal training can be very costly. And while some training may still be necessary, the degree of training is often less than what would be required for in-house software.
- Lower staffing requirements. The internal staff required to run in-house software, in addition to the internal staff required to maintain the additional servers and equipment that would otherwise be necessary, are no longer needed.
- Reduce startup costs. Costs to get started with new technology are one of the biggest expenses for a new company, and deploying SaaS helps to keep those costs down by minimizing the need for additional servers, extra staff, and up-front licensing fees.
This simple "How to Sell SaaS" System will show you exactly how you can apply smart, common sense and innovative techniques to selling your Software-as-a-Service solution!
I HAVE BEEN THERE DONE THAT. YOU SEE I HAVE BEEN FRUSTRATED WITH SOME OF THE TRADITIONAL FORMS OF SALES STRATEGIES. WHY? BECAUSE I OWN A TRAINING SOFTWARE PRODUCT CALLED ELEAP LMS. A POWERFUL AND EASY TO USE LEARNING MANAGEMENT SYSTEM. I HAVE BEEN TO ALL THE SALES CONFERENCES AND VIEWED OR LISTENED TO ALL THE TRAINING CD'S AND MENTORS BUT NOTHING HAPPENED. I HAD TO COME UP WITH MY OWN STRATEGY. ONE THAT WAS PAINFULLY BASED ON TRIAL AND ERROR. I HAVE BEEN A "HUNTER" AND I HAVE BEEN A "FARMER" AND NOW I KNOW WHY BEING A FARMER HAS HUGE LONG TERM ADVANTAGES OVER BEING A HUNTER. READ MY BOOK AND LEARN MORE.
You see, I tried direct sales, did not work. I bought sales lists and sent a bunch of marketing campaigns no one wanted to receive. And yes that did not work either. Heck I tried to purchase AdWords and Yahoo Ads. Even threw in MSN Ad Center stuff. Got a few leads but was not enough to generate the revenues I needed.
Of course there was that other problem about finding the right team, motivating and incenting them. Oh yes and retention ... isn't it such a nice word .. anyways you can say I tried it all and I can tell you. I found the answer through re-imagining the whole process. Now, I have a seamless lead gen process, and a sales cycle that has produced remarkable results for my team.
You see, what I needed to understand was that that this SaaS thing was unique and needed to marketed differently. The difference between traditional software or hardware sales and SaaS sales can be subtle but the results can be stark. Believe me! You have to be ready for the resistance, the push back, the "myths."
Download this book and learn how I beat the odds. Don't believe me when I say I beat the odds. Well, I have an accent -- I won't tell you what accent, but lets just say, I end up having to tell my story every day. But I have managed to pull it off. Trust me.... you can too.
Download my book and see for yourself.
Don Weobong, MBA, ICSA
I found success after a whole lot of pain and errors and mistakes. You don't have to go through the same thing. The Software-as-a-Service industry is only beginning. Master the skills to dominate in your sector or niche. Choose the tools that will increase your earnings and profits. Equip your team to win this battle. Download the "How to Sell SaaS" Training System today. It worked for me. It’s changed my life.
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